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Website: HitLeap.com

Products: Traffic Exchange Service

Price: Free to Register, Price varies for different add-ons.

Owner: HitLeap Ltd

Suitable for: Online Marketers who like to test traffic sources.

HitLeap is a traffic exchange service. It hooks up people who want to promote their sites with other people who also want to promote their sites. The idea is a mutual exchange of viewers; you show me yours I’ll show you mine, in a website sense.

As a HitLeap user, you can submit a URL into their network. Then nothing happens, because you don’t have any accrued minutes. In order to earn hits to your website, you need to acquire minutes. In order to acquire minutes, you need to browse through the HitLeap network and click on existing links to other sites. You have to do this through their browser, in order for the clicks to count.

Once you have earned minutes, you can spend them to put your link into the public awareness for a certain number of hits. Once you’ve gained that traffic, you’ve spent your minutes, and you must accrue more in order to earn more traffic.

At the outset, this sounds like a viable means of generating traffic. Indeed, a traffic exchange is a real and useful service, as long as it’s moderated and regulated properly. When it’s not, well, you end up with something like HitLeap.

The Problems with HitLeap

HitLeap has a few problems, and that’s the core of this review. There are problems on both sides of the service.

On the side of earning minutes, you have automated tools designed specifically to work with HitLeap’s browser, such as HitLeap Viewer. This automated tool runs on an idle computer and browses through links in the background, earning you minutes. As a client, this means you’re able to freely rack up minutes you can spend for traffic. A pretty good deal, right?

When you’re browsing, you’re going to find that a lot of the links you see are affiliate links, often run through a money-earning service like AdFly. This means the person posting the link earns when you click it, and earns again when the site loads through AdFly. You’re giving money to the people posting their links. Chances are good that the sites in question are going to be selling products or displaying ads you don’t care about, which is why you turn to the automatic viewer. It’s faster and you don’t have to waste your own time with it.

On the side of bringing in traffic, you have the problem of the exact person you became to earn minutes. The traffic heading to your site is coming from people who don’t care about your site or your products. In fact, chances are very high that they’re using something like HitLeap Viewer to begin with. Therefore, most of the traffic that ends up on your site is coming from bots.

Making Money with HitLeap

The lofty ideals of a traffic exchange are corrupted through HitLeap. They proudly display how 90+ billion links have been exchanged through their service, but they say nothing about the quality of their traffic. That’s because most everyone on the site is using this routine to make money.

• First they set up an account with a referral payment service, which earns them money when a user clicks to their page. Payment for display ads is the typical source of income here.
• Second, they run the link through AdFly to shorten it and earn them extra money whenever a user comes through.
• Third, they submit their affiliate AdFly link to HitLeap. Once the system approves it, their link is in the system.
• Fourth, they run HitLeap Viewer to automatically rack up minutes, typically overnight while their computers are otherwise idle. Some people will even run the viewer on a dedicated machine or in the background 24/7.
• Fifth, they spend their minutes on HitLeap, knowing full well the traffic coming in is from bots. They don’t care, because bot traffic hitting their AdFly link is making them money, and bots clicking through to their main display site is earning them money. Even if no one ever buys their affiliate products, they still earn cash, a penny at a time.
• Sixth, they start it all over again when HitLeap removes their link, AdFly blocks their account or their affiliate drops them for using bot traffic.

HitLeap claims to be AdSense safe, meaning you could potentially plug in your legitimate Google links into the system. They are able to cloak their traffic to appear as though it’s coming from legitimate sites. Is it actually, or is it cloaked? That’s a question only the insiders could answer.

Does it Work? Is it Valuable?

Well, HitLeap does work. You can certainly earn money, and traffic, through the site. Once again, however, it all comes down to traffic quality. By itself, the traffic you’re getting from HitLeap is largely in the form of bots. Therefore, you’re only earning what your affiliates pay per view, which is typically pennies per thousand views. If you have a bank of computers set up running this system full time, you could make a reasonable amount of money, but chances are you’re not going to be pulling in real commissions or real sales from HitLeap traffic.

In general, you’re much better off buying traffic from a more reputable source, one that isn’t riddled with bots with no actual human interaction.

Imagine yourself, sitting on a chair, in a dark room and the only source of light is coming from an old computer monitor. As you pass your time, all you do is to click on links, each time earning a few minutes so you can them exchange it with traffic.

The idea is frightening, I bet you have better things to do with your time.

This is why some folks came up with the idea of creating HitLeap Viewer.

This is an automated tool that runs on an idle computer and browses through links in the background, earning you minutes.

Now, because it is boring and demanding to click on specific links, most of HitLeap turn to automatic mode, whether it is HitLeap viewer, or just a plain “human robot” clicking everywhere without even noticing what they are actually clicking.

This is the kind of traffic you will get once you decide to put your accrued minutes to use. Far from high quality, your website will only be the way to get more minutes for another HitLeap user.