Why is local SEO marketing different?

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SEO is the acronym for “search engine optimization”. Search Engine Optimization is the creative and scientific aligning of all your online content (websites, articles, press releases, pictures, videos, directories, citations, etc.) for the algorithms (fancy complex math computations) of major search engines. Keep in mind that each search engine has its own rules, ranking system and criteria. So you need to know how to adjust for each one.

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Why is local SEO marketing different?

If SEO is the process of making Google, Yahoo and Bing “like” your online content, then Local SEO or Local Search Engine Optimization is the process of making the major search engines “like” your online content when combined with a geo-targeted area. For example: if you own a plumbing company, you don’t want to show up for the single search term “plumber” in the search results. This is because 90% of the potential customers you would reach could be hundreds of miles away. Instead, you might want to show up for “plumber in San Diego, California”. In doing so, you will receive the targeted online traffic to your website that you need. Local SEO is changing the way small business owners market their businesses and professional services.

So what do you need to make sure your website is “liked” by the search engines? You need to make sure that your website:

  1. Contains what people are looking for
  2. Needs to have valuable and unique content
  3. Is “talked” about and “linked” to by other websites
  4. Is updated on a regular basis with fresh content

And that is what SEO and local search engine optimization is all about.  A bit simplistic  but if you want more detailed explanations, please contact us.  Our purpose here is to educate rather than “pitch to” you.